Insights
Hard facts for the new era of search, media, and B2B growth.
Read analysis on AI visibility, content strategy, positioning, traditional media, and the shifts changing how businesses get discovered.
What Happens to Your Website Traffic When AI Answers the Question First?
AI-generated answers are changing how much traffic websites receive from Google. Explore which pages are losing clicks, how much traffic AI sends back, and what B2B marketers should measure beyond website sessions.
Do AI-Referred Visitors Convert Better Than Google Visitors? What the Data Shows
Do visitors from ChatGPT and other AI platforms convert better than Google traffic? Research shows mixed results, from significantly higher signup rates to lower ecommerce conversions. Here's what the data means for B2B marketers and how to measure your own results.
How Do Buyers Build a Vendor Shortlist With AI, and How Do You Get On It?
AI is reshaping how B2B buyers discover and compare vendors. Learn what influences AI-generated shortlists, why use-case fit matters more than brand recognition, and five ways to improve your visibility.
Where Do B2B Buyers Start Their Research Now? (Hint: It's Not Google)
AI is changing where B2B buyers begin their research. New data shows 51% of B2B software buyers start with an AI chatbot more often than Google. Here's what that means for your visibility, vendor shortlists, and marketing strategy.
Is Your Online Store Ready for AI Shopping Agents Like Meta's Muse?
AI shopping agents like Meta's Muse are changing how customers shop online. Discover four essential steps to prepare your store for AI-powered product discovery and checkout.
Should Your B2B Brand Run ChatGPT Ads? Here's What the Data Says
ChatGPT Ads reached a $1 billion run rate in under 200 days, but are they worth it for B2B brands? Explore the early results, costs, and strategies before investing.
Welcome to the Party, Newsweek
AI search didn’t kill SEO—it created a dual-engine ecosystem where brands need both technical visibility and AI authority to get found, cited, and recommended.
What Does ChatGPT Say About Your Business When You Aren’t Looking?
Buyers are asking AI about your business before contacting you, making your digital reputation more important than ever.
An AI Just Cracked an 80-Year-Old Math Problem — Here’s What It Means for Your Marketing Department
An OpenAI model solved a problem that had stumped mathematicians for 80 years—and its speed has major implications for modern marketing.
Mindshare Leads to Intent
Why B2B brand awareness is your only real pipeline protection strategy.
The Price of Kinetic Friction: Why Your Deals Are Stalled (2026 B2B Velocity Playbook)
Your deals are not stalled because of bad leads. They’re stalled because your sales process lets weak opportunities drag on for too long.
B2B Marketing Post-11/22: The Four Things You Must Know and Do
Generative AI has rewritten the B2B buying process. If your brand is not known, crawlable, human, and authoritative, buyers may never find you.
The Zero-Click Apocalypse: A History of Disappearing Habit
The click is dying. Enterprise buyers are getting answers directly from AI, which means your brand has to show up inside the answer — not just the search results.
Where Have All the Cowboys (and Clients) Gone?
The Cowboys Didn’t Disappear. They’re at a Different Saloon.