Insights

Hard facts for the new era of search, media, and B2B growth.

Read analysis on AI visibility, content strategy, positioning, traditional media, and the shifts changing how businesses get discovered.

AI Visibility Content Strategy Brand Positioning Traditional Media

Bill Nye 10/12/26 Bill Nye 10/12/26

What Happens to Your Website Traffic When AI Answers the Question First?

AI-generated answers are changing how much traffic websites receive from Google. Explore which pages are losing clicks, how much traffic AI sends back, and what B2B marketers should measure beyond website sessions.

Bill Nye 10/5/26 Bill Nye 10/5/26

Do AI-Referred Visitors Convert Better Than Google Visitors? What the Data Shows

Do visitors from ChatGPT and other AI platforms convert better than Google traffic? Research shows mixed results, from significantly higher signup rates to lower ecommerce conversions. Here's what the data means for B2B marketers and how to measure your own results.

Bill Nye 9/28/26 Bill Nye 9/28/26

How Do Buyers Build a Vendor Shortlist With AI, and How Do You Get On It?

AI is reshaping how B2B buyers discover and compare vendors. Learn what influences AI-generated shortlists, why use-case fit matters more than brand recognition, and five ways to improve your visibility.

Bill Nye 9/21/26 Bill Nye 9/21/26

Where Do B2B Buyers Start Their Research Now? (Hint: It's Not Google)

AI is changing where B2B buyers begin their research. New data shows 51% of B2B software buyers start with an AI chatbot more often than Google. Here's what that means for your visibility, vendor shortlists, and marketing strategy.