Insights

Hard facts for the new era of search, media, and B2B growth.

Read analysis on AI visibility, content strategy, positioning, traditional media, and the shifts changing how businesses get discovered.

AI Visibility Content Strategy Brand Positioning Traditional Media

Bill Nye 9/14/26 Bill Nye 9/14/26

Is Your Online Store Ready for AI Shopping Agents Like Meta's Muse?

AI shopping agents like Meta's Muse are changing how customers shop online. Discover four essential steps to prepare your store for AI-powered product discovery and checkout.

Bill Nye 9/7/26 Bill Nye 9/7/26

Should Your B2B Brand Run ChatGPT Ads? Here's What the Data Says

ChatGPT Ads reached a $1 billion run rate in under 200 days, but are they worth it for B2B brands? Explore the early results, costs, and strategies before investing.

Bill Nye 7/13/26 Bill Nye 7/13/26

An AI Just Cracked an 80-Year-Old Math Problem — Here’s What It Means for Your Marketing Department

An OpenAI model solved a problem that had stumped mathematicians for 80 years—and its speed has major implications for modern marketing.