Insights
Hard facts for the new era of search, media, and B2B growth.
Read analysis on AI visibility, content strategy, positioning, traditional media, and the shifts changing how businesses get discovered.
94% of Buyers Who Use AI Fact-Check It. What Do They Trust?
AI may introduce buyers to your business, but that doesn't mean they'll trust the recommendation. New research shows that 94% of AI-using buyers fact-check its answers. Discover what they verify, which sources they trust, and how to make your brand more credible.
How Do You Get Recommended by AI? A Practical GEO Checklist
Learn how to improve your brand's chances of being recommended by AI. This practical GEO checklist covers crawler access, answer-ready content, third-party credibility, AI visibility tracking, and a 30-day implementation plan.
What Happens to Your Website Traffic When AI Answers the Question First?
AI-generated answers are changing how much traffic websites receive from Google. Explore which pages are losing clicks, how much traffic AI sends back, and what B2B marketers should measure beyond website sessions.
Do AI-Referred Visitors Convert Better Than Google Visitors? What the Data Shows
Do visitors from ChatGPT and other AI platforms convert better than Google traffic? Research shows mixed results, from significantly higher signup rates to lower ecommerce conversions. Here's what the data means for B2B marketers and how to measure your own results.
How Do Buyers Build a Vendor Shortlist With AI, and How Do You Get On It?
AI is reshaping how B2B buyers discover and compare vendors. Learn what influences AI-generated shortlists, why use-case fit matters more than brand recognition, and five ways to improve your visibility.
Where Do B2B Buyers Start Their Research Now? (Hint: It's Not Google)
AI is changing where B2B buyers begin their research. New data shows 51% of B2B software buyers start with an AI chatbot more often than Google. Here's what that means for your visibility, vendor shortlists, and marketing strategy.